![]() With the help of this process, the people try to align the perception of other individuals with their own goals and objectives. The concept of impression management is used in both every day in personal life and professional life with friends, family members, colleagues, and peers. In business, this is a very effective strategy as it helps to enhance the brand image and boost sales figures. It happens because individuals are interested in changing the perception of other people regarding an event, a person or something. Impression management is described as an effort that can be both conscious and subconscious. This is done to display a favorable impression of the company, its vision, and its mission to the outside world. Within a business entity, it can be someone in a management position who might try to regulate information during his interaction with other employees or even the general public. Impression management is defined as a process where someone or other tries to influence the decision, opinion or observation of others about something or someone in particular.
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